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  • 2023年10月5日
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企业,NHL & NHLPA Renew North American Partnership

企业 Will Continue to Be the Official Rental Car Partner of the NHL & NHLPA
Logos of the NHL, 企业租车 和 NHL Players' Association.

企业, 国家冰球联盟 Players’ Association (NHLPA)和 国家冰球联盟 (NHL®) today announced a multiyear extension of their North American partnership.


企业是企业控股的旗舰品牌，企业控股是全球领先的移动服务提供商之一, which has been an NHL 和 NHLPA sponsor since the 2009-10 NHL season.


“我们与NHL和NHLPA的长期合作伙伴关系为我们创造了一个难以置信的平台，让我们能够在北美地区接触到新的移动受众," 企业 Holdings Vice President of Global Br和 Strategy & Marketing Activation Kyle Sanborn said. "We’ve built a strong relationship with NHL fans, 我们渴望继续发展这种联系，并利用这个机会展示我们在移动领域提供的产品的广度."


除了保持其作为NHL和NHLPA官方租车合作伙伴的独家地位之外, 企业 is also retaining non-exclusive rights in the used vehicle sales, 汽车共享和拼车服务类别，以加强其成为世界上最好和最值得信赖的移动出行公司的愿景，并推广其广泛的业务线, 包括 企业CarShare®, 与企业一起上下班®和 企业用车销售®.


As part of the partnership extension, 企业品牌将继续在所有联盟接触点拥有全国营销存在, 包括 the NHL's digital 和 social channels, camera-visible in-arena inventory during games 和 events, 和 broadcast integrations across TNT 和 ESPN.


"From the start of our relationship in 2009, 企业一直是一个蓝筹合作伙伴，展示了为北美NHL球迷和社区服务的坚定承诺," NHL Vice President of Business Development Jason Jazayeri said. “我们很高兴能够扩大与企业的合作伙伴关系，同时继续在BET9九州体育娱乐入口营销计划上进行合作，这将加深他们与我们热情的粉丝群的联系."


多年来, 我们与企业的合作关系在连接北美各地的玩家和社区方面发挥了重要作用," NHLPA Senior Director of Marketing & Community Relations Devin Smith said. "With our renewed partnership, 我们很高兴继续有玩家与企业密切合作，开展各种独特而有影响力的营销和社区项目."


该品牌将与许多NHL俱乐部保持当地市场合作伙伴关系，并将继续围绕NHL冬季精英赛®等NHL重大赛事开展活动, NHL®全明星赛, NHL Stadium Series™ 和 Stanley Cup® Playoff games.


“我们将继续与NHL和NHLPA合作，寻找机会支持这项运动的发展，并对我们在当地有合作关系的社区产生积极影响,桑伯恩说.


企业控股通过广泛的业务线和服务组合提供BET9九州体育娱乐入口的移动解决方案，旨在帮助满足客户不断变化的需求. For more than 65 years, 企业 has been an industry leader in shaping the future of mobility.


企业-br和ed business lines include 企业CarShare 和 汽车俱乐部; 企业 Fleet Man年龄ment®; 企业用车销售; 企业卡车租赁®; Exotic Car Collection by 企业®; 和 与企业一起上下班 (中型客运共乘).


These br和ed business lines are featured prominently in new creative, which will be a focal point of the br和’s 市场营销 presence throughout all NHL touchpoints.


NHL, NHL盾赛, 斯坦利杯的标志和图像以及NHL冬季经典赛的标志均为注册商标和NHL冬季经典赛标志, NHL All-Star 标志 和 NHL Stadium Series name 和 标志 are trademarks of the 国家冰球联盟. ©NHL 2023. 版权所有.

About 企业 Holdings


企业 Holdings is a leading provider of 移动解决方案 包括租车, 车队管理, 车, 中型客运共乘, 车租赁, 奢侈品租赁, retail 汽车销售 和 车辆订阅, as well as travel man年龄ment 和 other transportation technology services 和 solutions, to make travel easier 和 more convenient for customers. 企业 Holdings’ subsidiaries 和 franchisees, together with its affiliate, 企业 Fleet Man年龄ment, man年龄 a diverse fleet of 2.1 million vehicles through an integrated network of more than 10,在超过90个国家和地区拥有超过5000个配备充足人员的社区和机场租赁地点. Privately held by the Taylor family of St. Louis, 企业 Holdings man年龄s the 企业租车, 全国汽车租赁公司 和 阿拉莫 品牌.

关于NHL


The 国家冰球联盟 (NHL®), founded in 1917, consists of 32 member clubs. 每支球队的名单都反映了联盟的国际构成，球员来自20多个国家, all vying for the most cherished 和 historic trophy in professional sports – the Stanley Cup®. 每年, NHL entertains more than 670 million fans in-arena 和 through its partners on national television 和 radio; more than 191 million followers - league, team 和 player accounts combined - across Facebook, 推特, Instagram, Snapchat, TikTok 和 YouTube; 和 more than 100 million fans online at NHL.com. 该联盟通过包括ESPN在内的版权持有者在160多个国家和地区播放比赛, WBD Sports 和 NHL Network in the U.S.; Sportsnet 和 TVA Sports in Canada; Viaplay in the Nordics, Baltics 和 Pol和; YLE in Finl和; Nova in Czech Republic 和 Slovakia; Sky Sports 和 ProSieben in Germany; MySports in Switzerl和; 和 CCTV5+ in China; 和 reaches fans worldwide with games available to stream in every country. Fans are eng年龄d across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; 和 on NHL.com, 提供八种语言版本，并提供前所未有的球员和球队数据，以及自联盟成立以来的每一场常规赛和季后赛比赛的得分, 由SAP提供支持. NHL原创制作和NHL工作室制作引人注目的原创节目，为玩家提供前所未有的访问, coaches 和 League 和 team personnel for distribution across the NHL’s social 和 digital platforms.


NHL致力于建立健康和充满活力的社区，利用冰球运动来庆祝各个种族的球迷, color, 宗教, 国家的起源, 性别认同, 年龄, sexual orientation 和 socio-economic status. NHL的“曲棍球是为了每个人”倡议强调了这项运动的官方政策是冰上包容, 在更衣室里, 会议室和展台. NHL正在扩大各种背景和能力的人打冰球的机会, 培养更具包容性的环境，并通过更多样化的参与者来发展游戏. 到目前为止, NHL has invested more than $100 million in youth hockey 和 grassroots programs, 承诺在明年为多元化和包容性项目额外投资500万美元.

About the 国家冰球联盟 Players' Association


The 国家冰球联盟 Players’ Association, 成立于1967年, is a labor organization whose members are the players in the 国家冰球联盟. The NHLPA works on behalf of the players in varied disciplines such as labor relations, 产品授权, 市场营销, international hockey 和 community relations, all in furtherance of its efforts to promote its members 和 the game of hockey. In 1999, NHLPA目标 & Dreams fund was launched as a way for the players to give something back to the game they love. 在过去的23年里, 超过80人,来自34个国家的1000名儿童受益于运动员捐赠的冰球装备. NHLPA目标 & Dreams has donated more than $26 million to grassroots hockey programs, making it the largest program of its kind.


NHLPA, 国家冰球联盟球员协会和NHLPA标志是NHLPA的注册商标，并经许可使用. ©NHLPA. 版权所有.